Elena Mariel

Keatz & Iristrace. Food safety inspection checklists for virtual restaurants

Food safety inspection checklists for the first global virtual restaurant chain. That’s to say, HACCP checklist for restaurants that only exist on the Internet. We are talking about Keatz, formerly known as GuruCollective. The first global ‘ghost’ chain of restaurants in Europe. Digital restaurants that opened in Germany in 2016, and now land in Spain. …

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Panishop and Iristrace. Tradition and digital transformation. Better together

Tradition. Innovation. Development. Research. Digital transformation from the inside. Better together. Panishop, welcome aboard! Panishop, a pioneering company in R+D It’s one of the bakery industry leaders in Spain. Master bakers since 1902, the Rébola family keeps the same baking tradition since then. Recipes created and preserved for more than 100 years but which are combined with …

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Digitalisation, a key catalyst of the circular economy

It’s guest posting time. Today, we would like to share with you an article written on our blog by the Circular Economy Club (CEC). This club was founded in London by Anna Tarí.  This ‘Fourth Industrial Revolution’ is characterised by increasing digital connectivity between people, products and systems. And driven by the internet and mobile technology, it …

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Mystery shopper programs to listen and understand the customer’s voice

I guess you’ve heard of mystery shopper programs or mystery guest audits. Today, a mystery shopper audit is one of the most effective active listening techniques. This is a really reliable method to find out if customers have a true quality experience with a particular brand. All companies (large ones, SMEs or startups) talk about …

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How to keep HACCP system at bay in the catering industry

If you are a food company with franchises in the catering sector or you are in charge of a group of bakeries and pastry shops, you must do haccp system audits. Having critical control points at bay is essential when your franchise chain begins growing. Your business starts growing and you must have real-time knowledge …

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How to improve communication among hotel departments

The communication among hotel departments has changed a lot over the years. The systems and tools that were used before, are less efficient now. Messages among the different departments of a hotel do not always arrive on time. Other times, they simply get lost on the way. Today, the interdepartmental communication channel can be any …

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Working with Iristrace means supporting sustainable development

Supporting sustainable development is an increasingly common policy among companies. Chains of hotels and supermarkets, hospitals, car dealerships, banks, big food and telephone companies are promoting their own campaigns to reduce paper consumption. These good sustainability practices are part of a trend that has been called “paperless office” or “zero paper strategy”. Both concepts are …

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