Month: August 2017

Digitalisation, a key catalyst of the circular economy

It’s guest posting time. Today, we would like to share with you an article written on our blog by the Circular Economy Club (CEC). This club was founded in London by Anna Tarí.  This ‘Fourth Industrial Revolution’ is characterised by increasing digital connectivity between people, products and systems. And driven by the internet and mobile technology, it …

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Mystery shopper programs to listen and understand the customer’s voice

I guess you’ve heard of mystery shopper programs or mystery guest audits. Today, a mystery shopper audit is one of the most effective active listening techniques. This is a really reliable method to find out if customers have a true quality experience with a particular brand. All companies (large ones, SMEs or startups) talk about …

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